Measuring Switch Intention In The Push Pull Mooring Framework For Self Service Technology Products: Kios Matic Bright Gas

This study examines the factors that influence intention to switch customers in purchasing LPG Bright Gas products from conventional way through Kios Matic (self-service kiosk) using Push-Pull Mooring model. The method used is a quantitative measurement of online survey questionnaires on 203 respondents Jakarta with experience at least 1 time. uses SEM analyze research acquisition data. results showed Push, Pull and had an switching customers. Validation most customer intentions can be reference for self service providers, so companies formulate marketing strategies anticipate